Mar is co-founder of OdiseIA, an independent, objective and multidisciplinary observatory in Spain that tries to promote an ethical and responsible urse of artificial intelligence. She has over 15 years experience as a journalist and in her career she has accumulated more than 40 international awards, including a Pulitzer. As head of the data team that analyzed the greatest leak in the history of journalism, the Papers of Panama, Mar verified the ability of technology for social good. She is now dedicated at educating the society and organizations on the challenges we are facing as human beings and as a society due to the rapid technological development the world is having.