Madiha has over 10 years of experience managing smallholder inclusive, sustainable agricultural supply chain programs in the Global South focused on horticulture, cereals, and agroforestry. At the Rainforest Alliance, she leads the environmental innovations team, developing supply chain strategies focused on regenerative agriculture, climate mitigation, and adaptation for key clients such as Nestle Nespresso and Unilever. Madiha is passionate about developing agri-food systems that are regenerative, socio-ecologically sustainable, and economically viable. She holds an MSc in Organic Agriculture & Agroecology from Wageningen University and a B.A. in International Studies from American University.