Alan is the Founder of Hornbill Agriculture Sdn Bhd, an organization committed to tackling farming in agriculture in a holistic and dynamic way. Hornbill Agriculture uses a range of approaches, from traditional farming methods to smart farming technology, to create a whole new community of farmers and agropreneurs who are eager to develop and bring the agriculture industry in Sarawak to a higher level through teamwork and collaboration. The organization teaches, trains, guides, and helps market rural farmers produce.