Build
VIEW COURSE CATALOGTheory of Change for Brand Communications
Build your social venture brand from the inside out
Theory of Change for Brand Communications
Learn How
The Four A’s framework can be used to build your brand
To outline your theory of change to define the need, work, and results your social venture addresses
To share your theory of change in an infographic to better communicate your work to your target audience
Watch a Preview
Course Syllabus
01
INTRODUCTION TO THE COURSE
Welcome to the Course
Course Logistics
Course Overview
Meet Your Guide
02
FOUR A'S FRAMEWORK
Why Brand Matters
Inside-out Brand: the Four A’s framework
Theory of Change
Introduction to the Case Study: Justice Defenders
03
THE NEED
Overview
Justice Defenders: The Need
Identify Your Need
04
THE WORK
Overview
Justice Defenders: The Work
Identify Your Work
05
THE RESULTS
Overview
Justice Defenders: The Result
Identify Your Results
06
STRATEGY TO ACTION
Overview
Justice Defenders: ToC → Brand Communications
Create Your ‘Pitch Post’
07
WHAT'S NEXT?
Final Advice & Tips
Moral Choice Point
Submit Your Workbook
Change Your View Of The World
Draw inspiration from thought-provoking readings, videos, and reflections.
Enjoy Lifetime Access
Revisit courses, refresh your knowledge, and brush up on your skills at any time.
Receive a Certificate of Recognition
Attain a "Statement of Accomplishment" recognizing your successful completion of a course.
Gain New Skills
Increase your impact by putting new skills into practice.
“
We were able to identify our big idea and set our 10 year goal. It has helped us to refine our mission statement."
Mercy Kafotokoza,
Wandikweza
Course Description
Building a strong brand is a key to the success of social sector organizations. According to Breakthrough Nonprofit Branding, brand accounts for more than 50% of a nonprofit’s market value.
While a strong brand strengthens a team’s purpose, influences deep relationships with stakeholders, and breeds visionary ideas for innovation, early-stage enterprises often lack the practical resources to build an authentic, bold brand.
That’s where Mighty Ally’s Four A’s framework steps in – to simplify and demystify brand building.
Mighty Ally Institute equips early-stage social ventures to strengthen their brand communications, so they reach wider audiences and attract partners & funders. Mighty Ally Institute is the nonprofit training arm of Mighty Ally – a B Corp consultancy that has worked with more than 100 social ventures affecting measurable change across 30+ countries.
In this course, you’ll learn from Mighty Ally co-founder, Evan Wanjiru how a theory of change is an important first step in building your brand. You’ll walk away with a theory of change that details the need you are addressing, the work you are doing, and the desired results of your model – in a shareable social media post.
Featured
Co-Founder, Mighty Ally Institute
Featured
Co-Founder, Mighty Ally Institute
Featuring
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