Learn How To

Share your personal story in a way that better connects with your audience and inspires change

Use established storytelling techniques and the “Leadership PRESence” framework to improve your leadership skills

Structure a presentation for maximum impact using the “Audience, Benefit, Goal” framework

Get helpful feedback on a presentation or pitch

Watch a Preview

Course Syllabus

Learning Tools

6 reading guides

5 workshop guides to help you develop your story and practice the various skills of a storyteller

15 videos featuring Ariel Group storytelling and leadership coach, Greta Cowan, and others

Supplemental resources

Section 1: Introduction to Storytelling

Video: Introduction to Storytelling

Video: Storytelling Example

Inspiring a Life of Immersion

Reading: Importance of Storytelling

Reading: Understand the Different Types of Stories

Activity: Life Map Exercise

Activity: Sharing Your Presentation Plan

Section 2: Storytelling and Leadership Presence

Video & Reading: Introducing the PRESence model

Video: How to do an EQ Check-In

Video: Examples of Personal Stories

Reading: Leadership Presence Framework

Reading: Identifying Your Story

Activity: Reflecting on Leadership Presence

Activity: Share Your Personal Story

Section 3: Story Content, Form, and Expressiveness

Video: Storytelling Techniques

Video: Expressiveness in Storytelling

Reading: Techniques of the Storyteller

Reading: Expressiveness and Vocal Range

Activity: Practicing Your Expressiveness

Reading: Feedback Criteria for Storytelling

Section 4: Getting Ready to Present

Video: Demonstrating How to Integrate Your Story into a Presentation

Reading: Keeping Your Presentation Focused

Reading: Props and Visual Aids for Your Story

Reading: Relax, Breathe, and Involve Your Audience

Reading: Successful Presentation Structure

Activity: Audience, Goal, Benefit

Section 5: Putting It All Together

Video: Passionate Purpose Demonstration

Video: Effective Body Language Demonstration

Reading: Passionate Purpose

Reading: Body Language

Reading: Rehearsal Techniques

Activity: Passionate Purpose Exercises

Activity: Rehearse and Present

Section 6: Reflect and Look Forward

Reading: Building a Personal “Library” of Stories

Activity: Develop a Personal Action Plan

Learn for free

New courses at no cost—made available every month.

Change your view of the world

Draw inspiration from thought-provoking readings, videos, and reflections.

Gain diverse perspectives

Learn with a team that brings different experiences and thinking to the table.

Receive a certificate of recognition

Attain a “Statement of Accomplishment” recognizing your successful completion of a course.

"After participating in the course, we made a deliberate decision to abandon our old style and to fill our presentations with stories, and that totally changed the perspective and emotional reaction of the audience.”


Course Description

In this hands-on course, you’ll develop your personal story and integrate it into a larger presentation to better connect with your audience and inspire change. You’ll leave this course with a leadership presence framework, important storytelling tools, and a rehearsed presentation that you can share for feedback from fellow course takers.
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Supported By

Ariel is a communication training company and registered B Corporation that empowers organizations to have true influence. Ariel believes that solving business challenges starts with improving strategic communication skills. Ariel's blended solutions leverage cutting-edge technology and experiential learning to ensure that people write, speak, and sell with impact and emotional intelligence. Ariel uses methods across our learning arch that ensure lasting change and drive business forward. Ariel's holistic approach to communications is trusted by clients across the corporate and nonprofit sectors. Ariel has worked with Acumen staff and fellows since 2008.


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Our community comes from a range of countries and socioeconomic backgrounds; differences in pricing standards and privilege shouldn't prevent access. Therefore, this course is 'pay what you can.' In order to continue to provide access to as many people as possible, we appreciate whatever you are able to contribute to help keep our courses running. Please note that a payment is NOT required to take this course.
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