Zahra is Founder of Namyr, an ethical fashion enterprise working with and promoting the textile cultural heritage of the Kalasha community in Pakistan. Namyr encourages the recognition of the cultural intellectual property rights of the Kalasha craftspeople by enabling them to develop and sell their organic handmade products in the global market. Zahra is an ambassador for the Cultural Intellectual Rights Initiative, an international advocacy platform for cultural sustainability, which supports fashion as a form of education. She has studied Fashion and Design from Pakistan Institute of Fashion and Design.