Sadaf is the Founder and CEO of Her Ground, a women’s health startup that runs a monthly subscription model to deliver feminine hygiene products in Lahore and Okara. In Pakistani society, where talking about menstruation is a deeply rooted taboo, Her Ground is making it easier for women to shop for hygiene products while helping to remove the stigmatization of female menstruation. With three years of pharmaceutical industry experience in Lahore, Sadaf holds a bachelor’s in Pharmacy.