Pradeepa Jeeva is a Social Entrepreneur, Producer and Digital Influencer. She was recently named one of Hollywood's New Leaders for 2016 by Variety Magazine. Previously, she served as Head of Development for Machinima. Pradeepa also headed production for The YOMYOMF Network, which was part of YouTube’s original content initiative. Pradeepa founded Jeeva Productions in 2013 to provide guidance and expertise to non-profits on integrating their campaigns and creating awareness of their issues across digital and social media platforms. She is passionate about using media and technology to empower disenfranchised communities. She has worked closely with schools and educators in Northern Sri Lanka, training them in production techniques to create E-Curriculum lessons. Her work there has helped several schools drastically increase their pass rates across a variety of subjects, thereby exposing those students to a vast array of new opportunities.