Muhammad Atif has a Ph.D. in Agronomy from UAF and KSU and Executive MBA from SDSB, LUMS. He has a diversified experience in agro-supply chain, agricultural research and development and technology development, business development, regulatory and stewardship compliance, and risk assessment of genetically modified crops. He is passionate about the integration of sustainable and regenerative Agriculture approaches and Digital & Precision Ag technologies for end-to-end supply chains and enabling workers and farmers to reap their share in the success. Currently, he works at PepsiCo as the Supply Chain Agro Regional Manager. Along with his core responsibilities, he also leads the Digital & Precision Agriculture, Regenerative Agriculture, Sustainable Agriculture, High-Efficiency Irrigation System, and Agro Mechanization agenda of PepsiCo Pakistan Business. His previous experience is with Pakistan Tobacco Company, a member of British American Tobacco and Monsanto Pakistan.