Melinda is the Executive Director of Good Food Fund (GFF). GFF promotes a nationwide food system transformation through a series of groundbreaking initiatives. Melinda and her team have been driving the food system transformation from the consumer side. She led the team working on projects which focus on plant-forward, animal welfare, healthy eating, and the promotion of "food literacy" to guide consumers to a low-carbon, healthy, and sustainable diet that replaces animal proteins, particularly those of which produced in factory farming in people’s daily diets with a high-quality, bio-diverse plant-based diets.