Mahder is head of Marketing and Customer Insight department at Ethiochicken, a poultry company that works with rural farmers to reduce malnutrition and poverty in Ethiopia. Mahder is passionate about using businesses to solve social problems by leveraging technology and data centric approach. She created new sales and marketing initiatives within Ethiochicken to ensure organizational growth by making customer-oriented decisions. She has 9 years of experience in Sales and Marketing in different industries. Mahder holds a bachelor’s degree in Marketing Management from Admas University College.