An economist, Maha has extensive experience in designing and evaluating programs, products and policies to improve resource allocation, service delivery, welfare and impact. Her research is at the intersection of development, health and behavioral economics. She undertakes field experiments in partnership with governments and non-governmental organizations in South Asia. She works closely with local research firms and universities. She enjoys carefully collating novel and large datasets that are necessary to answer the questions at hand. From 2020-2022, she actively engaged in multi-pronged analytical response to COVID in Pakistan. Prior to that she setup the Analytics Wing at CERP that is focused on embedding data in the decisions and operations of private and public sector companies to increase efficiency, impact and profit. She has also led research experiments at CERP and at World Bank in the fields of education, public finance and governance. She combines her coursework in economics with her interest in entrepreneurship. She has also served as the Director Policy at Mahbub-ul-Haq Research Centre at LUMS and a faculty member in the LUMS Economics Department.