Juliana is CEO of Biji-biji Initiative, an impact-driven enterprise that champions sustainable living and practices. She also heads Beyond Bins, a project that tackles plastic waste problem through providing small-scale recycling facilities to remote areas, whilst providing an alternative source of income to the underserved. Juliana has also founded other social enterprises that focuses on creative education, sustainable event management, as well as sustainability consultancy. She graduated with a degree in Psychology from University of Bedfordshire.