Juan is a social innovator convinced of the power of self-awareness and empathy as an driver of change. After working in Kiva and dedicating 7 years fof his professional career to finance and advise social enterprises in more than 20 countries, he has returned to his native Bilbao to start Rooral. Rooral allows temporarily telecommute from urbanites peoples, helping them to improve their welfare and contributing to rural revival. He wants to change the existing narrative that to be someone you must leave small towns, and demostrate that to be yourself, perhaps you must go back.