Jose Alfredo is co-founder of Apadrinaunolivo.org, a social entrepreneurship project created in 2014 that generates sustainable development in rural areas that are disappearing in what is known as "Emptied Spain". His company transforms villages through original experiences, such as sponsoring an olive tree, which in turn recover the endogenous natural resources abandoned in the territory and generate wealth and well-being. Jose Alfredo has a degree in Business Administration and Management from the Universidad Autónoma de Madrid, has 3 years of experience as a financial auditor and is a certified coach by SUN.