Joan is the Regional Director for the COFTA, which uses Fair Trade principles to promote the sustainable development of African producers into successful businesses. COFTA has registered 172 Fair Trade produces in 24 countries across Africa, and hopes to expand their capacity building, market access and advocacy programs to reach even more producers. She has experience in marketing, public relations, strategic planning, and fair trade, and is the Founder of both Orchid Media Ltd and Sueno Associates. She holds an MBA and an MSc in Strategic Planning from Edinburgh Business School and a BA in Communications from Daystar University.