Jesús considers himself a self-taught entrepreneur and a professional dreamer. At 16, he began his professional career as an apprentice in successive projects and diverse initiatives: radio host, publicist, tour guide, public relations, forest firefighter, and more. At 40, he became a professional musician creating his own entertainment company. Later he understood that everything he had learned could be used to create a tool for social transformation, and co-founded La Guajira. Since its creation in 2012, he chairs and directs this socio-cultural organization.