Hafsah is Founder and CEO of CoAmana, a company supporting 15,000 small businesses and farmers with digital market access. She is a behavioural economist with years of experience in design, data, and field testing of micro, small, and medium enterprise (MSME) finance and market information products. Hafsah has a dedicated history of driving the use of digital and financial solutions to alleviate poverty in Sub-Saharan Africa. Hafsah holds a master’s degree in Applied Economics from the University of Cape Town.