Faridah is a social entrepreneur. She is a business consultant, currently serving as the principal consultant at Sustainable Impact Hub. She is also co-founder of the Association of Northern Women Entrepreneurs, a nonprofit empowering Women by reducing poverty and gender inequalities through entrepreneurial training, mentoring, access to finance, and market. Faridah holds a bachelor's and master's degree in Economics from the Usmanu Danfodiyo University and is also an alumnus of the Enterprise Development Centre - Pan Atlantic University.