Cheryl is part of the early founding team at Grab. Starting in Kuala Lumpur as a one-man marketing team, she set up the marketing practise for Grab over the last 7 years. Today, she leads marketing in over 350 cities in eight countries, covering all of Grab's business verticals including transport, food, payments and logistics. She oversees Grab’s marketing efforts across the region, leading a team of over 500 marketers across Southeast Asia.