Catherine Ooi is Death Positivity Advocate and General Manager of Kasih Hospice Foundation, a non-profit offering free medical and psychosocial homecare for end-of-life patients in Selangor & Kuala Lumpur, Malaysia. She serves as Vice-Chairman of the Malaysian Hospice Council, an umbrella body dedicated to supporting member hospices and allied professionals within the Hospice & Palliative Care industry. She founded and runs Death Café PJ and speaks regularly on topics of death, dying, loss, and advanced care planning.