Borja Lafuente has a degree in Law and Political Science and an MBA. After a few years working in consulting, he had the opportunity to move into the corporate world to lead the Sustainability area at Danone. In his day-to-day, he works under the principles of creating brands with purpose, based on the triple impact: environmental, social and economic, through different programs, being a convinced of the BCorp movement. He combines his activity with teaching and his passion for the development of rural areas.