Asim is an adaptive, passionate and empathetic creative thinker skilled at driving human centered design for mobile and web standards. A design thinking enthusiast, Asim specializes in delightful user experiences, visual and interaction design, complimented with brand development and creative strategy, combining impeccable design, complex innovation and technical sensibility. Asim has worked and lived in Dubai, New York, Cholistan Desert, Zurich, Johannesburg, Nice, Monaco, and London, working at Google for over 6 years and becoming an Acumen Global Fellow in 2014. Today Asim is the Chief Experience Officer (CxO) and founder at a small independent design consultancy working with private equity / venture capital firms and startups on cutting-edge ideas, products and services. Furthermore, Asim is a Design Sprint Lead with the Google Experts network as a UX / UI specialist. He is currently completing his post-graduate at the Parsons School of Design in M.S. Strategic Design and Management.