Achyutha currently leads user research at Meesho, a social ecommerce for women entrepreneurship. He has a multi-disciplinary experience of 15 years in research, brand building and design. He previously led Collaborative Community - a brand, design and digital consulting firm that works with diverse NGOs and social enterprises across sectors. He worked on Crafting Future, open digital platform of data on craft sector by mapping artisans and stakeholders across India and led Poorna Kaksha, designing school infrastructure for low income learning environment.