Aakriti is the Founder and CEO of Bahula Foods Private Limited, a farmer's collective working to connect agri and dairy products of rural Rajasthan directly to consumers. Bahula is a premium sustainable farming and pastoral milk umbrella that focuses on camel, goat, sheep and indigenous cow milk. Aakriti has over 6 years of strategic, research, marketing and filmmaking experience working with pastoral and farming communities of the Thar Desert. Her academic background is in Journalism and Mass Communication.