2015Ishira started CropConnect in 2013 with an aim to connect Indian farmers directly to markets. She traveled over 70,000 km and 20 Indian states to identify the problem she wanted to solve. She found thousands of smallholder farmers growing nutritious indigenous crops more suited to the local agro-climatic conditions. These farmers were struggling to market these products beyond local markets. Ishira wants to change the way Indians, farmers and consumers, grow and consume their food. Through her initiative, Original Indian Table, Ishira empowers and incentivizes Indian smallholder farmers to grow indigenous crops by creatively marketing them directly to consumers looking to source sustainable, socially responsible products. Today Original Indian Table sources from over 8000 farmers across 9 states and 13 farmer groups of which 4 are women owned. In her free time, Ishira loves to travel within and do Kathak (a classical Indian dance).
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