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Learn How

The Four A’s framework can be used to build your brand
To outline your theory of change to define the need, work, and results your social venture addresses
To share your theory of change in an infographic to better communicate your work to your target audience

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Course Syllabus

01

INTRODUCTION TO THE COURSE

Welcome to the Course

Course Logistics

Course Overview

Meet Your Guide

02

FOUR A'S FRAMEWORK

Why Brand Matters

Inside-out Brand: the Four A’s framework

Theory of Change

Introduction to the Case Study: Justice Defenders

03

THE NEED

Overview

Justice Defenders: The Need

Identify Your Need

04

THE WORK

Overview

Justice Defenders: The Work

Identify Your Work

05

THE RESULTS

Overview

Justice Defenders: The Result

Identify Your Results

06

STRATEGY TO ACTION

Overview

Justice Defenders: ToC → Brand Communications

Create Your ‘Pitch Post’

07

WHAT'S NEXT?

Final Advice & Tips

Moral Choice Point

Submit Your Workbook

Change Your View Of The World

Draw inspiration from thought-provoking readings, videos, and reflections.

Enjoy Lifetime Access

Revisit courses, refresh your knowledge, and brush up on your skills at any time.

Receive a Certificate of Recognition

Attain a "Statement of Accomplishment" recognizing your successful completion of a course.

Gain New Skills

Increase your impact by putting new skills into practice.

We were able to identify our big idea and set our 10 year goal. It has helped us to refine our mission statement."

Mercy Kafotokoza,

Wandikweza

Course Description

Building a strong brand is a key to the success of social sector organizations. According to Breakthrough Nonprofit Branding, brand accounts for more than 50% of a nonprofit’s market value.

While a strong brand strengthens a team’s purpose, influences deep relationships with stakeholders, and breeds visionary ideas for innovation, early-stage enterprises often lack the practical resources to build an authentic, bold brand.

That’s where Mighty Ally’s Four A’s framework steps in – to simplify and demystify brand building.

Mighty Ally Institute equips early-stage social ventures to strengthen their brand communications, so they reach wider audiences and attract partners & funders. Mighty Ally Institute is the nonprofit training arm of Mighty Ally – a B Corp consultancy that has worked with more than 100 social ventures affecting measurable change across 30+ countries.

In this course, you’ll learn from Mighty Ally co-founder, Evan Wanjiru how a theory of change is an important first step in building your brand. You’ll walk away with a theory of change that details the need you are addressing, the work you are doing, and the desired results of your model – in a shareable social media post.

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Featured

Evan Wanjiru

Co-Founder, Mighty Ally Institute

Featured

Evan Wanjiru

Co-Founder, Mighty Ally Institute

Featuring

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