Learn How To

Assess the breadth, depth and focus of your social impact using a three-part framework

Craft a theory of change for your organization or initiative

Improve your impact using Acumen’s Lean Data approach, with added inspiration from case studies showing how other social enterprises have measured their impact in lean and rigorous ways.

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Course Syllabus

Learning Tools

4 reading guides highlighting case studies and examples

4 discussion guides to structure the development of your own theory of change

Video tutorials from Sasha Dichter, Acumen’s former Chief Innovation Officer and Co-founder of 60 Decibels

Section 1: Introduction to Social Impact Analysis

Video: Introduction to the Course

Video: The State of Social Impact Analysis

Video: The Lean Social Impact Mindset

Video: How to Develop a Social Impact Hypothesis

Reading: Introduction to Social Impact Analysis

Reading: The Social Impact Buzz

Reading: Philosophies Guiding Social Impact Analysis

Reading: Why Measuring Social Impact Matters

Reading: What This Course Will Cover

Activity: Develop Your Impact Hypothesis

Section 2: Building an Impact Framework

Video: Framework for Measuring Impact

Video: Theory of Change

Video: Breadth of Impact

Video: Depth of Impact

Video: Target Population

Video: Case Study of Solar Company

Reading: Building an Impact Framework

Reading: Breadth of Impact

Reading: Depth of Impact

Reading: Focus on Target Population

Reading: Putting it All Together

Activity: Draft Your Impact Model

Activity: Define Your Target Customer

Activity: Define Your Breadth

Activity: Define Your Depth

Section 3: Developing a Theory of Change

Video: Theory of Change Overview

Video: Building Hypotheses into a Theory of Change

Video: Pitfalls to Watch Out for when Creating a Theory of Change

Video: The Connection Between Impact and Value

Reading: Introduction to Theory of Change

Activity: Create Your Theory of Change

Section 4: Current and Future Approaches to Impact Measurement and Data Collection

Video: The Future of Social Impact Analysis

Video: Conclusion

Reading: Gathering Your Impact Data

Reading: Data Collection Methods

Reading: Where We Think the Sector is Heading

Activity: From Impact Hypothesis to Customer Promise

Activity: Summary Deck

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Receive a certificate of recognition

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"It was clear, concise, easily understood. Very relevant to all the social work being done in Pakistan."


Course Description

In this course, you’ll explore frameworks and practical tools for measuring the social impact of your company, organization or initiative. You will learn to better articulate short-term outcomes and long-term goals, so you can connect them to quantifiable metrics to support your decisions and improve your ability to create impact over time.
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Supported By

For more than 100 years, The Rockefeller Foundation’s mission has been to promote the well-being of humanity throughout the world. Together with partners and grantees, The Rockefeller Foundation strives to catalyze and scale transformative innovations, create unlikely partnerships that span sectors, and take risks others cannot - or will not.


60 Decibels makes it easy to listen to the people who matter most. Our Lean DataSM approach turns customer voice into high-value insights that help businesses maximize their impact. We have a network of 120+ trained Lean DataSM researchers in 30+ countries who speak directly to customers to understand their lived experience. By combining voice, SMS, and other technologies to collect data remotely with proprietary survey tools, we help clients listen more effectively and benchmark their social performance against their peers.


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